The Binnie Family have been cattle producers since 1307, when they helped throw the English out of Linlithgow Castle in Scotland, subsequently being granted land and livestock by Robert the Bruce.
The Binnie’s have been active in the Australian beef industry for four generations.
Richard Binnie I (b.1854-1917), Chairman of The Bank of New South Wales and Director of Elders, IAG and CSR purchased Maeranie in 1898.
In 1917 Richard Binnie II travelled to Southern Queensland and purchased the nucleus for the Hereford herd that is still in existence.
The property was then passed on to his sons Nigel and Richard Binnie who took over in 1958. Nigel bought out his brothers share and developed Maeranie with water, infrastructure, pastures, genetics and establishing it as a landmark property in the region.
Nigel and his wife Judy grew the business and operated it for 60 years; grooming their son Stephen to manage and succeed them.
Stephen attended the University of New South Wales, receiving a Bachelor of Commerce in Finance & Accounting and worked in the Sydney finance sector for several years.
Stephen along with his wife Liz, who is accomplished in food marketing and communications, returned to take over leadership of Maeranie in 2004, establishing the Binnie Beef
Capital & Management arm of the family enterprise.
Stephen and Liz spent the first 5 years on the farm finalising family succession plan, honing essential grass roots and management skills, networks and strategy across all areas of the beef supply chain.
In his position as General Manager, Stephen has initiated a time controlled grazing system, cleared 20% of noxious weeds, implemented a sustainable logging program, added two properties to the aggregation and has been awarded an industry Commonwealth Government grant for $234,000 to commence commercialization of soil carbon farming.
In June 2011, all this preparation met with opportunity, when the Gillard government suspended live cattle exports to Indonesia.
In a move that cost the industry more than A$320 million and led to plummeting valuations across the Australian Pastoral zone.
Stephen and Liz mobilised resources to prepare the business for expansion.
In seeing this ‘once in a generation’ buying opportunity, the “Project Delta” pipeline of distressed acquisition was initiated. This project was highly strategized to offer investors seeking exposure to Asian Growth and the agribusiness sector.
Just short of 100 years in Hereford’s, Liz and Steve mobilised all assets, and through project Delta, the transition into wagyu beef was legitimised.
Since establishment, The Binnie beef group has expanded in three directions with Delta Wagyu Genetics, Hunter Heartland Wagyu and Binnie beef capital and management.
The Delta Wagyu Genetics Brand produces commercial and stud wagyu cattle, with a focus on growth, functionality, and marbling. Delta Waygu sells high-end genetics through global partnerships in Asia, Australia, America, Africa & Europe.
Heartland Wagyu is the Beef arm of the company, producing uniquely free range wagyu beef. The wagyu cattle graze on natural clover and rye grass pastures, drinking from crystal clear spring fed creeks, and produce an average marble score of 5 - 7. Hunter heartland has strong alliances with importers, wholesalers, retailers and domestic Australian households.
The Binnie Beef Capital & Management team focuses on leveraging strategic capital and expertise alliances for the benefit of all involved. If you feel that you or your business have an opportunity that may interest us, or you would like to be considered as a partner, please be in touch.
Binnie Beef Capital & Management © 2015 | All Rights Reserved
Email : Sbinnie@binniebeef.com.au